General SEO

OpenAI has developed a new artificial intelligence (AI) named ChatGPT which can answer complex queries in a conversational manner. This technology is revolutionary since it possesses the capability to comprehend the intent behind a human’s question.  People have been astonished at the AI’s capability to provide answers that are almost at par with that of […]

Everything we do as marketers can be boiled down to one simple objective: drive business outcomes. Whether that’s increasing awareness, driving traffic to a website, or improving conversion rates – we need to show investors that our activities are leading to measurable results. Investors want to see that the marketing team is making an impact

It’s no secret that digital advertising has grown as a marketing channel. In fact, it’s now the third-largest advertising segment in the U.S., coming in behind only television and radio. In just the past few years, digital advertising has grown from being a niche channel to one of the most effective ways to reach your

Are You Considering Hiring an SEO Consultant? Search engine optimization (SEO) is challenging. It requires constant monitoring of your site’s performance and changing your strategy to keep it top of mind for search engine bots. That’s where search engine optimization consultants and freelancers come in. When you’re running a business, managing SEO is a full-time

What is Searcher Intent? And How to Use it for SEO Success The words someone chooses when searching on Google are based on that user’s intent. Do they intend to look for information, are they looking for a specific brand or product, or do they intend to make a purchase? The words that form the

For eCommerce businesses, Black Friday and Cyber Monday are often the most important times of the year in terms of sales. It’s important to have a well thought out digital marketing strategy in place ahead of time. However, for many small business owners, it can be hard to find the time to think about new

Google has confirmed it changed how it creates titles for search result listings So what does that mean for your website? One week after the update, Google published a short guide on how titles will be generated going forward. The key takeaway is that Google’s main criteria for determining when to replace a page title

Search engine optimization is the practice of optimizing your business’s website so that it can be found and indexed by search engine crawlers. SEO, thus, increases the quality and quantity of traffic to your website. Search engine crawlers are bots that crawl the entire internet, finding and ranking the most relevant content, based on the searcher’s query.